So it makes it a lot easier for you, whereas a general search engine, as you search on those terms, many searches will come and some of them are related to what you want and others are not. Lewis: They actually will either help you figure it out or consolidate information into that centralized, if you will, vertical search or portal. Will a vertical search facility help you figure all of that out? You know you’ve got to out and buy 100 new servers but you don’t really know which servers you want to buy, you don’t how much you want to pay for them and you don’t know where to get them. Rash: So you’re in business and let’s say you want to do something like-you’re involved with procurement. Other search engines will have human intervention to validate some of the search, so it’s a combination of natural search as well as some editorial impact of finding certain sites and when someone searches on a certain keyword referencing the site. Some search engines will classify information and break it into various channels.
Lewis: Typically-and it depends on the specialized search engine-but typically, they go much deeper into the analysis of the information. Rash: A specialized search engine will provide what kind of facilities for a business that you don’t get from something more general? So where Retrevo and other vertical searches come in is we take a certain segment and we specialize in it and we go a lot deeper. So, great if you already know what you want, but if you don’t know what you want and you need to learn quickly, especially in categories you don’t know anything about, the price engines are really not a good place to start. And your results for the first few pages seem to be primarily shopping or price engines, but they don’t help you find the resources of, What should I buy? The challenge is, they have results based on their page ranking, and a lot of those page rankings are based on references, referral links to those other sites.Īnd what ends up happening is a lot of these various sites, whether they’re publication blogs, what have you, a lot of these sites will reference shopping engines such as PriceGrabber and and so forth. However, when you do a search on Google to start, let’s say you don’t know where to go from there, they’ll give you various search results. Robb Lewis: So Google is just, let’s be honest, pretty much a good starting point and everyone typically will start there because it’s on their desktop and a lot of people’s home pages. Wayne Rash: If you’re in business-and obviously Google may not be doing it for you when you need to have a more specialized result in searching the Internet for things that are important to your business-how can you use a specialized search engine?